Information is key to any development initiative. Keeping this maxim in mind, Disha has devised two sets of information dissemination strategies targeted at two sets of people: community and the world beyond community.
For informing the world beyond community, the organisation brings out brochures, annual reports and other documents from time to time. The web site of the organisation is a powerful medium of information dissemination to this category of target audience.
At the community level, information disseminatin takes place mainly through street plays and puppet shows. The organisation has a full-fledged communication team, with its members hailing from adjoining rural areas. The communication team is proficient in preparing puppets and writing scripts for puppet shows and street plays in local dialect. So far plays and puppet shows on themes like indebtedness, dowry, wages, communalism, baan workers, diversification of agriculture, etc., have been prepared and staged.
Some of the plays and puppet shows developed in the recent years are:
| |
1. |
Kisan Nai Disha Ki Ore (Farmers towards New Direction) |
| |
2. |
Apna Bank (Our Bank, a play on SHG) |
| |
3. |
Andher Nagari (Foolish People) |
| |
4. |
Meri Biwi Kaam Nahin Karti (My Wife Doesn’t Work) |
| |
5. |
Qaumi Ekta (National Integration) |
| |
6. |
Panchayati Raj (Local Self-Governance) |
| |
7. |
Bin Baat Ki Takraar (Confrontation Sans Anything) |
The folk media communication provides mobilisation support to all other activities. For its performance, the communication team has won high accolades. It won a special prize for its performance at Agri Expo in New Delhi in 2000. The very next year it bagged first prize at the same exhibition in 2001 for its performance.
Home |